ADVERTISING /  WEB MARKETING

Local Advertising

Advertising opportunities in the high-traffic PEC.on.ca /prince-edward-county.com tourism website.
Participation in regional marketing campaigns.
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Advertising opportunities in the high-traffic BayofQuinte.com recreation website.
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The PEC.on.ca website has made our business, all our bookings come through through this site. This website also gives back to the community. Brian Conway, Echo Bay Cottages

One of the best regional sites we’ve seen. www.out-there.com Toronto – Prince Edward County

Web Marketing

Sample services include:

• Planning a marketing strategy that integrates a traditional marketing plan with cutting edge web-based marketing techniques.
• Setup, customization and training for web marketing applications ie. blogs, Facebook, Twitter, enewsletters.
• Search engine optimization: Review and fine-tuning of your search engine marketing.
• Supplementing your marketing efforts with Google Adwords campaigns, Facebook Ad campaigns, content writing.
• Integration of your online marketing applications into your website ie. Facebook news feed.
• Tracking, analysis of your website traffic, and recommendations.
• Regular reviews, to ensure that your web assets are providing the optimal benefits for your business.

MerrillInn.com: The Merrill Inn takes the web and their website very seriously.  Their website is a critical component of the Merrill Inn’s marketing strategy, and as such, a considerable portion of the overall marketing budget is allocated each year to website updating, upgrading and marketing.

This past Christmas season the Merrill Inn added a Gift Card online gift card purchase and a link to a mobile version of their site.   Gift card sales over the Christmas season topped their sales records.

Marketing Workshops

Workshop at InfoLink office

InfoLink is available for workshops and presentations.

Recent presentations include: Ontario’s Finest Inns (OFI) staff and members; Family Health Team leaders of the South Eastern Ontario region; Taste the County™ partners; The Prince Edward County Wine Growers Association members.

We also provide workshops for InfoLink clients, as well as a Tips ‘n Trends enewsletter and online blog articles.

We attended InfoLink’s fall Social Media, E-Marketing and Mobile workshops and can’t wait for the next series!   Judy Fraser demonstrated subject matter expertise, delivering a highly professional, interactive and fun 2-hour workshop that zeroed in on the nuts and bolts, explained various web marketing tools in a language we all understood, in a context that clarified why these applications are important and how they can be used effectively in our business.

Any business considering entering the realm of web marketing, and businesses already using it, but ready to take it to the next level, would find InfoLink and their workshops to be a great resource.  And you can bet we’ll be there.”  Sue Capon and Amber Martin, CountyLive