A business blog should project the same image and adhere to the same rules of e-commerce as your website does. It should leave a positive impression and establishes your blog as a valuable, informative and qualified source, worthy of a return visit.

Today’s consumers are looking for more than just a place to buy. They are researching, comparison shopping, seeking credibility and relying on referrals from friends and contacts within their social networks and web communities prior to making a purchase decision.

The evolution of the web and the soaring popularity of blogging have moved e-commerce to the next level. Understanding how to find your customers, how to help them find you and, most importantly, how to make them trust you and your business, is key to an effective blog strategy.

Benefits of a Business Blog:

Communication
Consumers are comfortable with blogs – it’s an accessible and widely accepted form of online business communication

Search Engines
The freshness of blog content and simple design holds significant weight with search engines, giving well managed blogs the potential to dominate search results pages, increasing web site traffic and creating valuable links.

Social Media
There is no better way to tap in to the social media market than blogging. Blogs allow unlimited submission to social bookmarking websites and a powerful voice to make an impression with potential customers.

Credibility
A blog that has a professional image, incorporating testimonials, a company profile, and product reviews will project credibility and will position you and your business as a market leader and product authority.

Factoids

• 58% of Canadians blog. Source Canadian Social Media survey TechVibes.com
• 61% of Canadian businesses said they track what people are saying about their brand online. Canadian Social Media survey TechVibes.com
• 51% of those bloggers are male and over the age of 35 and 74% have a university or college degree. Source – MindJuice
• 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs. 56% say that their blog has helped their company establish a positioning as a thought leader within the industry. 58% say that they are better-known in their industry because of their blog. Source State of the Blogosphere Report provided by Technorati

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