A business blog should project the same image and adhere to the same rules of e-commerce as your website does. It should leave a positive impression and establishes your blog as a valuable, informative and qualified source, worthy of a return visit.

Today’s consumers are looking for more than just a place to buy. They are researching, comparison shopping, seeking credibility and relying on referrals from friends and contacts within their social networks and web communities prior to making a purchase decision. Continue reading →