It’s Smart Business
Business smart website? Aren’t all websites good for business? Not necessarily.
At InfoLink we use the term ‘business smart’ to describe sites that meet or exceed a set of criteria that we apply to every site we develop. How does your site measure up in these areas? Continue reading
Confused by web terms?
Does it feel like you’re learning a new language? The Web realm can be baffling, with all the technical terms and rapidly changing technology. We have attempted to clarify some of the terms most commonly used in the development, marketing and support of our client web sites. Please let us know if you have any suggestions or additions. Continue reading
Linkin’ Thinkin’
In an ideal world, you launch your new website and BAM! The traffic starts pouring in and every time you enter one of your keywords in a Google search, BAM – there you are – first page results! You have a nice site, nice images, good content – why wouldn’t it work that way? After all, you’ve done your homework – people are looking for what you are offering.
Well, let’s start with the math. Your site is competing with billions (maybe gazillions) of other websites globally and chances are, someone else has a website with a similar message, targeting a similar audience. Continue reading
How to select the right media
Are you using the right medium with the right message to reach your marketplace?
What works in one medium may not work in another, each has it strength and benefits:
1. The power of NEWSPAPERS is…
NEWS
Marketing that is newsy gets noticed because
news is on the forefront of readers’ minds.
Continue reading
TIPS to keep your website project on time, on budget
Your website provider can help you to work through the planning phases such as setting goals for your website, organizing the site structure etc. But … the website will not launch until your content is ready.
A few pointers:
Be realistic about the amount of time you require to gather information and photos for your site.
- Meet the timelines for delivery of your information.
- If you will be delayed, give your website provider notice so they can adjust their schedule.
Can you find your website in the search engine results pages?
Does your website perform well for your business? Is your site generating inquiries from qualified leads? Are you converting leads into sales? Can you find your website in the search engine results pages?
You might already have an excellent website, and you may have the latest e-commerce technology and the best graphic design work, but can your potential customers find you? And if they do, will they be met with the additional challenge of navigating your site to find the product or service or information they seek? Continue reading
Demystifying the Definitive Domain Decision
Choosing the right domain name for your business
You’ve done your research – you’ve come up with a unique product, a dynamic marketing strategy and you even have some terrific design ideas for your website. All that’s left is to do is pick a domain name. Sounds simple enough, right? Continue reading