Today’s Consumer Essentials: Car Keys, Credit Cards, Mobile Device
Everything else is optional.
Do you know how many of your website’s visitors are using mobile devices to research purchasing decisions, or to actually complete a purchase?
Mobile search is increasing at a ridiculous rate and it is projected that mobile sites will dominate over regular desktop sites within 5 years. Because of mobile’s explosive growth, your business audiences are already trying to access your website and your competitor’s sites from their iPhones, Blackberries and Androids. Continue reading
Local Search + Small Business = Lots of Customers!
In today’s tight economy small business owners are watching the bottom line and cutting costs, and often its advertising and marketing budgets that are first on the chopping block. Many are choosing to move their marketing dollars to the web as recent studies suggest that shoppers and information seekers are choosing the web over the yellow pages and other traditional advertising mediums in greater frequency. Continue reading
Linkin’ Thinkin’
In an ideal world, you launch your new website and BAM! The traffic starts pouring in and every time you enter one of your keywords in a Google search, BAM – there you are – first page results! You have a nice site, nice images, good content – why wouldn’t it work that way? After all, you’ve done your homework – people are looking for what you are offering.
Well, let’s start with the math. Your site is competing with billions (maybe gazillions) of other websites globally and chances are, someone else has a website with a similar message, targeting a similar audience. Continue reading
Thinking about adding video to your website?
Have you noticed the increasing popularity of video on the Internet? Not surprising really, since most people prefer to watch something than to read about it. The next generation of big-time consumers (those under 18) are already more likely to be watching video on a computer or mobile phone than they are on a traditional television set.The video phenomenon is not limited to commonly used video sharing sites such as YouTube, but is increasingly evident on regular business sites, just like yours. Continue reading
Blogging for Business
A business blog should project the same image and adhere to the same rules of e-commerce as your website does. It should leave a positive impression and establishes your blog as a valuable, informative and qualified source, worthy of a return visit.
Today’s consumers are looking for more than just a place to buy. They are researching, comparison shopping, seeking credibility and relying on referrals from friends and contacts within their social networks and web communities prior to making a purchase decision. Continue reading
Email marketing – Didn’t spam kill email as a marketing vehicle?
Wondering what all the fuss is about? Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn’t email outdated?
Those wondering about the benefits of email marketing in today’s web-centric marketplace should read on.
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Is Social Media a fad?
Is social media a fad or is it the best thing to hit the web since Google? Does your head start to spin when words like Digg, Flickr, del.icio.us, Facebook, Twitter, Stumbleupon, RSS, Blogs, etc. are thrown around? You are not alone!
No matter what your comfort level, you and your business will benefit by learning more about social media platforms and marketing techniques and cost effective opportunities they present. Continue reading
Do you need a .mobi site?
Most of your customers have a mobile phone, right?
One of the fastest growing activities people are doing on the mobile web today is search. The growth of mobile search is soaring! Further Google’s mobile traffic has quintupled since 2007 that growth will continue as smart phone penetration rises around the globe! They are looking for you and it will be important to be there with a great mobile site experience for your mobile viewers.
If you want to reach this market and control how your brand appears in there, you must take action. Continue reading